That’s Amaury News and Commentary: From Oakland A’s Ball Girl to owning a Cookie Empire

Debbie Sivyer founder of Mrs. Fields Cookies is seen on a Topps 1973 style card as a ball girl for the Oakland A’s during the A’s World Championship years

That’s Amaury News and Commentary

By Amaury Pi-González

Somebody who knew former A’s ball girl Debbi Fields is Nancy Finley the niece of former Oakland A’s owner Charlie O. Finley and the daughter of Carl Finley, who was the team’s General Manager. I asked Nancy about Fields. Nancy Finley is the author of the book “Finley Ball”, which details the behind-the-scenes administrative history of the A’s during the dynasty years in the 1970s. You can buy the book on Amazon and at many bookstores.

Nancy Finley explained to me how the whole idea of having Ball Girls came about: “I overheard Dad on the phone with Charlie, telling him how pretty Kathy’s sister, Debbi, was. Charlie asked Dad what they could do to bring Kathy into the office. This is when Charlie or Dad came up with the Ballgirl position. They briefly tried this in KC. That was in 1965. Dad said it would be better if they had a pair of Ballgirls, one for first base, and one for third base”.

“Dad asked Kathy if her sister could meet with him after school. I remember when Debbi arrived to meet with Dad. Dad offered her this position and asked if Debbie had a friend she could recommend for the other Ball Girl. This turned out to be Mary Berry. Debbie Sivyer and Mary Berry started as Ball Girls in 1971. I remember when we had the green-and-gold outfits designed”.

The A’s were the first team in Major League Baseball to introduce ball girls on the foul lines, under baseball innovator Charlie O’. Finley. The iconic program began in 1968 and famously employed future Mrs. Fields Cookies founder Debbi Fields in its early years. The tradition continued across the baselines until the franchise concluded its 57-year tenure in Oakland at the end of the 2024 season

Fields was destined to hit the jackpot in the Holding Company business, with help from an investor. Fields sold her Mrs. Fields cookie empire to an investment firm, Famous Brands International (formerly Mrs. Fields Holding Company), for $100 million in 1992. Currently, she doesn’t own the company; she continues to serve as the brand’s iconic spokesperson.

Fields opened her first store in Palo Alto, California, in 1977. By offering free samples to attract customers, she turned a small startup into an internationally recognized brand that now operates in over 250 locations. In addition to her baking empire, she has authored several cookbooks.

When I first began broadcasting Major League Baseball, back in the mid-to-late 1970s for the Oakland A’s. I usually had more contact with Mr. Carl Finley, who was the GM and oversaw the team’s daily operation, than with Charlie Finley, the owner.

Charlie O. Finley occasionally visited Oakland after the A’s won World Series titles in 1972-73-74. Remembered as a groundbreaking and innovative executive, he is not in the National Baseball Hall of Fame at Cooperstown, but he is a member of the Indiana Baseball Hall of Fame and the Athletics Hall of Fame.

I thank Nancy Finley for sharing these memories from her years with the Oakland A’s.

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

Whether you’re pre-gaming with the Kings or celebrating an A’s win, Cyprus Grille at the Holiday Inn Sacramento Downtown – Arena is your downtown go-to.

⚡Craft cocktails? Check.
🔥Game-day bites? Oh yeah.
🏟️Steps from Golden 1 Center? You bet.

Open daily, Cyprus Grille is serving up local flavor with a front-row seat to the action. Stop by before or after the game—or make it your new downtown hangout.

Cyprus Grille—where fans fuel up.

📍Located inside the Holiday Inn Sacramento Downtown – Arena @ 300 J Street

Happy Hour – 4pm-6pm

Show your ticket for additional discounts when dining in. 

Oakland A’s podcast with Jerry Feitelberg: Interview with Nancy Finley daughter of former A’s GM and niece of former A’s owner and author of the book Finley Ball

The book Finley Ball a look at two outsiders Charlie O Finley and Carl Finley who guided the Oakland A’s to three consecutive championships from 1972-74 written by Nancy Finley (photo of book from Nancy Finley

On the Oakland A’s podcast with Jerry F:

#1Nancy Finley is the daughter of former Oakland A’s general manager Carl Finley and the niece of former A’s owner Charles O Finley. Nancy is the author of the book Finley Ball by Nancy Finley. Nancy was on the scene when the Oakland A’s won three straight Championships from 1972-74.

#2Nancy also was welcomed to Cooperstown for a Hall of Fame celebration and talked about her book Finley Ball on how two outsiders on her father Carl and Charlie O changed the franchise forever and made them baseball’s world champions.

#3 Talk about Charlie he started out as an insurance salesman and with his cousin Carl moved the team from Kansas City to Oakland in 1968 and later built the club up with the likes of Sal Bando, Jim Catfish Hunter, Reggie Jackson, Vida Blue, Bert Campaneris, Joe Rudi, Gene Tenace and many others.

#4 Talk about when MLB Commissioner Bowie Kuhn who stopped the deal that sold Rollie Fingers and Joe Rudi to Boston and Vida Blue to the Yankees. It was a trade that had no players coming to Oakland so it was in essence a sale.

#5 Talk about the Nancy appearing at the Cooperstown Hall of Fame and promoting her book Finley Ball. With the relocation of the A’s it seems like it’s drumming up lots of interest in regards of Oakland baseball history which might be gone as soon as next season.

Join Jerry Feitelberg does the Oakland A’s podcasts each Thursday at http://www.sportsradioservice.com

That’s Amaury News and Commentary: A’s Owner Charlie Oscar Finley Ahead of the Game

Oakland A’s owner Charlie O Finley who made an appearance at the 1972 World Series at the Oakland Coliseum and owned the A’s from December 1960 until August 1980. Under his ownership the A’s won three straight World Series 1972 to 1974. (photo from Forbes)

A’s Owner Charlie Oscar Finley: Ahead of the Game

That’s Amaury News and Commentary

By Amaury Pi-González

When baseball people talk and write about Kansas City and Oakland A’s owner Charlie O. Finley, they do not only talk about how controversial he was, how much he paid or did not paid his players, or winning three consecutive World Series, (something only done by one other team, the NY Yankees) but they also realize how much of a visionary and innovator he was.

An old friend of mine used to tell me all the time “most people do not get what they deserve”, but, in the case of Charlie O Finley he deserves to be elected to the National Baseball Hall of Fame.

This is amplified today, when the game of baseball is going through sort of a “revolution”, which social media, all the statistics you need and really do not need to know, the designated hitter, the ghost runner, 7-inning doubleheaders, the exit velocity right off the bat, a future pitch clock, baseball is suffering from lack of interest by the younger population and only God knows how much more on the way.

Charlie O. Finley is also very well knows by baseball historians for his innovations to the game of baseball. Here is some of what Finley brought to the game.

1-Color Uniforms: In 1963, few years prior to the franchise moving from Kansas City, to Oakland, the A’s who wore red-white and blues uniforms in KC. Mr. Finley introduced colors, like Kelly Green, Fort Knox Gold and Wedding Gown White. These uniforms stood-up instantly on the field. The A’s uniforms inspire and changed the game forever. In 1967 Finley introduced white shoes, just one year prior to moving to the Oakland Coliseum, in Oakland, California. A success now teams wear all kinds of different uniforms and colors of shoes. Mr. Finley was ahead of the game.

2-A Three Ball Walk: In 1971 games in both leagues were low scoring. Finley believed that instead of the traditional 4-ball walk to a hitter, there was a better way and came up with the idea of a 3-ball walk. Thinking it will shorten the game. Although that was not adopted. Today there is all kinds of talk on how shorten the game. In the minor leagues a pitch clock was used as an experiment and next season 2023 the Major Leagues are scheduled to adopt it. Again Mr. Finley was ahead of the game.

3-Inter-League Play: The Athletics owner wanted the American League to play the National League. He felt that it should be good for regional rivalries and this would create more interest among the fans, Charlie O. Finley died in 1996. That same year, owners unanimously approve inter-league play for the 1997 season. Mr. Finley was ahead of the game.

4-Designated Hitter: The A’s owner was a major proponent of the DH, that was very controversial then, but in 1973 that became reality. And this (2022) owners and players union approved the Universal Designated Hitter. Finley wanted to go further. The DH was usually a slugger, and slow runner, so Finley also wanted sort of a DR = Designated Runner. As a matter of fact he hired Herb Washington in 1974-1975 just to come up to run the bases after the DH got on. For 105 games Herb Washington just ran the bases, not for one second he took the field to play defense. Washington stole 38 bases in 41 attempts. Also Finley’s A’s were the only team to do such with Herb Washington; however Finley was on the right track when it came to the Designated Hitter. Charlie O Finley, again, was ahead of the game.

5-Night Playoff Games: The A’s owner talks about the advantage of having postseason games at night. He believed since most of the fans worked during the day (except on weekend) this would be a good marketing move for the game and popular to millions of fans that follow the game. He was ahead on this also!

6-Women in the Game: Mr. Finley’s A’s were the first team ever to use ball girls on the field. It was a good idea not only from the marketing point of view, but it opened the doors to more women and men getting involved in the game. Today many teams have not only ball girls on the field as well as Ball Boys and Ball Dudes (usually mature men) fan participation is popular. Yes, Finley was ahead of the game.

I recently spoke with Nancy Finley whose father was Carl Finley who was also the Vice President and a silent partner to Charlie. I used to talk with him a lot in the Press Box at the Coliseum back in the middle of the 1970’s; he was a very busy man.

Carl was cousin of Charlie Finley and according to his daughter Nancy: “Dad’s title was V.P. Dad was actually a silent partner to Charlie. This became well known at the time. Charlie trusted dad and not many others”, she continued, “Dad ran the team, 24/7 on a daily basis while Charlie was in Chicago most of the time. Charlie and dad spoke on the phone once or more per day” and “Dad was who kept everything intact throughout the mid to late 1970’s which were crucial”; Len Shapiro once said this to me as well as Andy Dolich. “With home games, dad approved the roster, from Clubhouse to Ownership; dad was who had the authority next to Charlie”. I fully agree with Nancy Finley that Charlie O Finley should be in Cooperstown.

Anybody who knows about the history of this game agrees that Charlie Oscar Finley was an innovator who left his fingerprints on the game of baseball. Love him, hate him (and many players did, he refused to pay million dollar salaries) doesn’t matter how you feel.

The fact remains that his contributions to the great game of baseball should be rewarded by a posthumously induction into the Baseball Hall of Fame at Cooperstown, New York.

Yes, Major League Baseball owners also are inducted into the Hall of Fame at Cooperstown. I hope in the near future they make room for Charlie O Finley. He deserves it.

Amaury Pi Gonzalez is the lead play by play announcer on the A’s Spanish flagship station 1010 Le Grande KIQI San Francisco and does News and Commentary at http://www.sportsradioservice.com