One of the Super Bowl LIX commercials featuring Coors Light will be shown on Super Sunday Feb 9, 2025 (Coors Light still)
Superbowl LIX — It’s also about the Commercials
That’s Amaury News and Commentary
By Amaury Pi-González
I have covered Superbowls out of town, as a sports reporter. In 1982, Superbowl XVI at the Silverdome in Pontiac, Michigan, when the San Francisco 49ers beat the Cincinnati Bengals 26-21. In 1990, the Super Bowl XXIV at the Superdome in New Orleans was when the San Francisco 49ers beat the Denver Broncos 55-10.
And at home, I also overed the one in 1985 at Stanford. I am not in New Orleans for this next Superbowl on Sunday, but I will watch like you and millions of people. New Orleans is one of my favorite cities, as in 1980, I was also there at the New Orleans Superdome to cover the famous Roberto Durán vs. Sugar Ray Leonard when Sugar Ray Leonard won the title fight for the WBC Welterweight division after Roberto “Manos de Piedra” Durán ( Panamá) who quit in round eight, the famous “no más” fight. An incredible and unforgettable fight.
On Sunday, February 9, Superbowl 59th will take place in New Orleans, “The Big Easy.” The Philadelphia Eagles will face the Kansas City Chiefs. This has become an Event that Transcends Sports; it is pure American culture. Included are the always memorable or not-so-memorable commercials. This year, according to USA Today, these elaborate commercials that will air inside the game have cost $7-8 million per 30-second advertisement. Scoop:I hear the famous Clydesdale horses will be in a commercial.
Everything during the Super Bowl becomes a legend in the United States, including the National Anthem before the game, which on Sunday will be performed by New Orleans native Jon Batiste. Some artists who sing the National Anthem in the Superbowls are usually famous singers.
However, during the first few Superbowls, a musical band or orchestra played the National Anthem, or sometimes, ‘America the Beautiful’. The first time a singer got a job to sing the National Anthem in a Superbowl was Superbowl VII in 1974; it was Charley Pride, a real Country Music singer.
Among others who followed, from Barry Manilow to Vicki Carr to Diane Ross, Neil Diamond, Billy Joel to Mariah Carey, Christina Aguilera, Whitney Houston, Carrie Underwood, and Lady Gaga, The National Anthem is also rated by the media in our pop-culture just as much as the pregame an in-game commercials, as well during halftime (the halftime show), and even some leftovers after the game. In other words, ‘everything is game, in the big game’.
The Half Time Show has become an American tradition, not just the game. Some have suggested that the federal government declare the Monday after the Superbowl a national holiday because most people do not even bother coming to work the ‘day after’.
Kendrick Lamar will take the stage for the Half Time Show in New Orleans for the most significant performance of his life, as over 100 million people in the US will be watching, and many more worldwide. Excuse me, but I do not know much about Mr.Lamar or the rap sounds, but I hope he does well.
Although the main focus is the game, the commercials have become a tradition in American culture. Families gather in front of their vast television sets in their living rooms to watch the commercials, and some make bets (not only on the game) but also on which commercial will get the best commercial title in the country.
I know people who remember the commercials inside these Super Bowls much more than the final score—especially those who are not football fans. In Philadelphia and Kansas City, the only cars on the streets will probably be emergency vehicles or people who must work that Sunday.
USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials. The results have become the industry-leading tool for measuring public opinion surrounding Super Bowl ads.
Oh, sorry. The game? Well, I hope it is a good game that pleases everybody, especially all the real football fans. Everybody knows that we could make history because if Kansas City wins, they will be the first in the NFL’s history to win three consecutive Superbowls.
This game Sunday will be a rematch of Super Bowl LVII (2023) held at Glendale, Arizona when Kansas City beat Philadelphia 25-22. Chiefs Quarterback Patrict Mahomes was the Most Valuable Player.
Get ready for the big game, which is more significant than ever today, especially with the advent of social media.
My prediction for this Sunday. Kansas City 37, Philadelphia 34.
FOX KTVU CH 2 (Bay Area) coverage begins at 10 AM Kick Off 3:30 PM (West Coast Time)
Broadcasters: Kevin Burkhardt play-by-play and Tom Brady commentary (Booth) Tom Rinaldi and Erin Andrews (Sideline reporters)
Hasta la vista, baby!
Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977, a role he continues to this day (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.
Sports Radio Service 