Bad Bunny addresses the news media at Super Bowl LX media day in San Francisco on Thu Feb 5, 2026 (photo by Shawn McCullough-Sports Radio Service)

Super Tazón 60 -Santa Clara, California

That’s Amaury News and Commentary

By Amaury Pi Gonzalez

Super Bowl LX comes to the Bay Area, and so do the fans from the US and many other places in the world. For the first time ever, the Half Time Show will be all in Spanish. Superstar Bad Bunny is the star. I am not familiar with the Bunny. Although I am Hispanic, I am from a different generation, and when I want to listen to Spanish music, I prefer Julio Iglesias, Celia Cruz, or many other truly legendary Spanish singers from earlier generations.

These people I mentioned (and others I did not) are truly icons of Spanish music. So, excuse me, but for me, the only bunny I like is Bugs Bunny, whose voice was dubbed by the great Mel Blanc from Brooklyn, and Bugs eating his “zanahorias” is widely known in English, Spanish, French, Italian, and other languages done at Burbank’s Warner Brothers studios.

Seems like the NFL all of a sudden discovered that the largest minority in the United States of America speaks Spanish, so their marketing brains concluded, “Hey, we better do a half-time show all in Spanish.” With all due respect to the NFL, Major League Baseball has been the leading pro sports broadcaster in Spanish-language in the US.

The NFL might be king in the US, but it’s definitely not in Latin America, where Béisbol es Rey”. Of course, the commercials are always fun because most of these companies pay around $8 million to show their products during the game, pre-and post-game, and everything else in between.

Look for an Xfinity advertisement with something to do with Jurassic Park, and of course, Budweiser is always one of the most ingenious spots for the Super Bowl. The Budweiser Clydesdales have been a staple of the Super Bowl since 1975, appearing in over 45 commercials and marking their 48th national appearance by Super Bowl LX in 2026.

They are considered an enduring, long-running tradition in the game’s advertising My Prediction: Seattle Seahawks 17, New England Patriots 10 ¡Adiós, muchachos!

Quote: “WINNING is not everything–but making the EFFORT to win is.” – Vince Lombardi, Green Bay Packers

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

While in the Bay Area, great food and great prices. 998cuba.com