Jan 28, 1996 the Dallas Cowboys won their last Super Bowl against the Pittsburgh Steelers at Sun Devil Stadium in Tempe AZ (AP file photo)

The Dallas Cowboys are the Most Valuable Sports Team in the World

That’s Amaury News and Commentary

By Amaury Pi-González

Forbes listed the Dallas Cowboys as the most valuable sports team in the world at $13 Billion. The Cowboys were eliminated this season and ended with a below-mediocre 7-9-1 record. We have to look at the whole picture, going back to 1996, 30 years since they last won Super Bowl XXX.

The occasional football fan might ask: “So why are they worth so much?” The Dallas Cowboys have won five Super Bowls and appeared in eight, tied with the San Francisco 49ers for the second-most Super Bowl appearances in NFL history, behind the Steelers and Patriots (six each).

Their global merchandise sales, plus affiliation with Nike, are all well managed by their owner, Jerry Jones, who said AT&T Stadium, the home of the Cowboys, was built as an indoor stadium with an outdoor feel.”I don’t want to adjust it for one reason: it’s an advantage to us.” Jones said the stadium has been an advantage for the Cowboys; more team members know where the sun is during games, and that won’t change.”

The Cowboys have national popularity mainly because of their frequent television exposure from coast to coast and fan bases across all 50 States. When the NFL was experiencing great growth, the Cowboys were right in the middle, and not much has changed.

Today, the Cowboys’ iconic brand is still considered “America’s Team. Exception:. The Green Bay Packers are still owned by their fans. They are the only community team owned and operated as a nonprofit, with over 500,000 shareholders who hold shares that offer no dividends and are capped to prevent control by one person, ensuring the team remains in Green Bay.

Jordan Love, Aaron Rodgers, and Brett Favre received lucrative multi-year deals during their careers, as the Packers remain one of the most popular and well-run franchises in the NFL. They are worth around $6 Billion. Most Valuable Teams in Other Sports in the World. Golden State Warriors $11 Billion New York Yankees $8 Billion Real Madrid (Spain) $6.5 Billion, Toronto Maple Leafs (Canada) $4.4 Billion LAFC $1,28 Billion (US Major League Soccer)

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

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