Bad Bunny shown performing at his homeland at the Coliseo du Puerto Rico Jose Miguel Agrelot in San Juan Puerto Rico on Sat Sep 20, 2025. Bad Bunny will be performing at Super Bowl LX in Santa Clara on Feb 8, 2025 (AP News photo)

Super Bowl LX Controversy is not about Football

That’s Amaury News and Commentary

By Amaury Pi Gonzalez

Super Bowl LX will take place at Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026. There has been considerable criticism, especially on social media, regarding the NFL’s selection of Benito Antonio Martínez Ocasio, a Puerto Rican rapper, singer, and record producer, as the halftime show entertainer.

He is known as the “King of Latin Trap”. He is better known as “Bad Bunny,” who is credited with helping Spanish-language rap music achieve mainstream popularity. He is 31 years old, born in Bayamón, Puerto Rico.

Currently, the most famous and successful pop music star in the world is Taylor Swift, though she recently clarified she was never formally asked by the NFL to perform at the halftime show. Swift is a billionaire, with Bloomberg estimating her net worth at $2.1 billion as of October 2025, and she is also engaged to K.C. Chiefs tight end Travis Kelce.

So, what about this guy ‘Bad Bunny”? This is all about money. The NFL plays regular-season games in countries including the United Kingdom, Germany, Brazil, and Spain, with future games scheduled for Australia, Canada, and Ireland.

Through the Global Markets Program, NFL teams have been granted international marketing rights to build their fan base in specific countries. The league also leverages global media platforms, including streaming services, to engage fans worldwide.

Bad Bunny has stated his sexuality is fluid; sometimes during his performances, he dresses like a girl, and other times like a man. He is controversial in many ways, but some would say that’s just show business in 2025.

Ultimately, the NFL hired Bad Bunny to make them a lot of money. The NFL is one of the richest and most famous sports leagues in the world. The Super Bowl is not just another sporting event; it is a world event. During a recent appearance on NBC’s SNL, Bad Bunny announced he would be singing in Spanish and joked, “If you didn’t understand what I just said, you have four months to learn.”

The backlash was instant, especially on social media around the world—and mostly here in the United States, where today there is seldom a unified opinion about anything; it is like half the country believes the world is square and the other half believes it is round. (joking, of course).

The fact remains, Bad Bunny seems to thrive on controversy. This past Tuesday, during the seventh-inning stretch, traditional God Bless America at Yankee Stadium, he chose to ‘sit it out’ The only “rap” I know is the wrapping I do with my family at Christmas time, when I ‘rap’ presents, and as a kid, the only Bunny I remember was Bugs Bunny, whose voice was that of Mel Blanc, the legendary voice actor with an iconic Brooklyn and Bronx accent.

So I have never heard Bad Bunny on tape or during a life concert. I like to believe that the overwhelming majority of people are like me, who watch the Super Bowl for the game, not for the halftime show. In 2012, Super Bowl XLVI was considered the first “social media”Super Bowl due to increased marketing efforts and the use of “second screens” by viewers.

My wife enjoys watching the Super Bowl because of the commercials. Most people go to the refrigerator during the halftime show. So, you ask, what about this guy, they called “Bad Bunny”? The story goes that as a child in Puerto Rico, he wore a Bunny costume with an angry face. This inspired him to the concept of “El Conejo Malo,” “The Bad Bunny. And, that’s All, Folks!

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

While in the Bay Area, great food and great prices. 998cuba.com