by Charlie O. Mallonee

The Sacramento Kings announced today the appointment of former star player Vlade Divac as Vice President of Basketball and Franchise Operations.

Divac will be responsible for advising the Kings front office and coaching staff. He will also assist the organization with its global marketing efforts. Divac will be involved with the evaluation and developing relationships with international talent for the Kings.

“With an unparalleled philanthropic track record that spans the globe, Vlade Divac is the epitome of our NBA 3.0 philosophy,” said Kings owner Vivek Ranadive. “He has a unique perspective and global stature that will only further elevate our organization around the world.”

“It’s a great honor returning to the city that has provided a lifetime of unforgettable experiences,” said Divac. “Sacramento and the Kings organization were always in my thoughts and I often dreamed of having a role in helping our amazing fans realize the ultimate NBA prize. I’m thankful to Vivek for the opportunity and look forward to creating more special memories here.”

“Over the past year that I have gotten to know Vlade, he has proven himself as an ambassador to the Sacramento community,” said Kings General Manager Pete D’alessandro. “The organization is fortunate to have him as an advisor. I look forward to his contributions, especially with respect to his knowledge of the international game.”

Since retiring from basketball as a player, Divac has been involved in a number of administrative and leadership positions. He has spent a great deal of time on his philanthropic efforts focused on helping needy children in Serbia and around the world. In 2009, Divac was named the President of the Serbian Olympic Committee.