It’s safe to say the Sacramento A’s logo will be used officially by the 2026 A’s for the upcoming season (image from Baltimore Positive WNST)

Trademark now Sacramento A’s, Vegas is next. -An Identity problem?

That’s Amaury News and Commentary

By Amaury Pi-González

Congratulations to the Athletics; they are now the Sacramento A’s. Thankfully, the US Supreme Court did not have to rule on this; they are very busy these days, and I am sure they agree that baseball team trademarks are not something they want to hold hearings on and then make a final decision on. They just listened to two days of hearings on the Trans Athletes challenge to Title IX of biological women in sports. On the Trademark, well, the A’s were late on this, no surprise, but it is official, this season, they will be known as the Sacramento A’s. Congratulations!

Considering that in 2027, there is a decent chance the entire season might not happen, there is over a 95% chance that baseball owners will lock out players over a dispute on the salary cap, Although it would be unfortunate for the sport and baseball fans, if that takes effect and there is no baseball in 2027, but wait!  there is good news for the A’s, they will have more time (during the lockout) to come up with another name to trademark, the name for the A’s in Las Vegas.

Here is my recommendation for the A’s to use when they eventually land in Vegas. Here it is. “The Team Formerly known as the Oakland A’s.” Sorry, too long, but it makes sense, although you cannot carry the name Oakland in Las Vegas. But if you use this long trademark, you will have to make some changes, not to mention what kind of uniform can fit all that!  However, I will bet you anything that people across the country will know which franchise it is, they will say from Maine to Tijuana, “Oh yeah, that is the team that won four World Series in Oakland.

You will need larger billboards along the highways leading to Las Vegas.  But you will have to “brainstorm” what to put in their Vegas uniforms, from Sin City to Las Vegas Gamblers, and in between. By the way, the fact remains that the A’s have used the “Las Vegas Gamblers” as an alternate to their Triple-A team, the Las Vegas Aviators. Why not? It will be “all in the family.”

You teach me baseball, and I’ll teach you relativity. … No, we must not; you will learn about relativity faster than I learn about baseball.”

-Albert Einstein.

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

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