Women’s softball league under the umbrella of Major League Baseball the Athletes Unlimited Softball League (logo from Athletes Unlimited)

MLB Looking for Partnership with Women’s Professional Softball

That’s Amaury News and Commentary

By Amaury Pi-González

You could say that Caitlin Clark started the popularity and impact, especially economic impact, of women’s professional basketball. Super talented, she increased the interest, exposure, and support for women’s sports in the country.

After her college years at the University of Iowa, she moved to the WNBA, where she played for the Indiana Fever as the team’s first-round draft pick in 2024, helping to revive the WNBA.

It is not as though the WNBA was not popular before Caitlin Clark’s arrival, but there is no doubt that since her arrival, the WNBA has become much more popular. Currently, the Indiana Fever’s star is sidelined with an injury and expected to miss a couple of weeks, maybe more.

The newest WNBA team is the Golden State Valkyries, which debuted this 2025 season. The Valkyries are the first new WNBA franchise since the Atlanta Dream joined in 2008. They’re based in San Francisco and play at the Chase Center. The NBA owns 42% of the WNBA and provides a significant annual endowment to help cover operational costs. 

There is a sort of renaissance in professional women’s sports in the United States, and Major League Baseball (MLB) is investing in the new Athletes Unlimited Softball League (AUSL) to replicate the success of establishing a professional softball league.

MLB is making a long-term investment, which includes media coverage on the popular MLB Network and marketing on Major League Baseball’s digital platforms. This is the first time Major League Baseball has invested in a women’s professional league.

Aiming to emulate the WNBA’s success by establishing a stable and sustainable professional softball league, MLB’s investment is a multi-year financial commitment that includes media coverage on MLB Network and marketing on MLB’s digital platforms.

This investment for MLB is a first-of-its-kind collaboration with a women’s professional sports league. This is very significant, after all, MLB is the oldest professional sports league in the United States, founded in 1876, with the National League and the American League joining later in 1901.

In 2000, the two leagues merged to form a single organization; before that, they were known as the National League and the American League. Some of us with extensive experience in baseball media recall when the NL published the Green Media book and the AL published the Red Media Guide.

For the record, there are other two women’s professional league that pay their players, aside from the WNBA. They are the National Women’s Soccer League (NWSL) and the Professional Women’s Hockey League (PWHL), both of which play here in the United States.

I am a strong supporter of women’s sports, and I have five ladies in my family who share my passion for sports. Congratulations to Major League Baseball, and I wish them the best of luck in this new endeavor.

“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.” -Serena Williams.

Amaury Pi-Gonzalez – Cuban-born Pi-González is one of the pioneers of Spanish-language baseball play-by-play in America. Began as Oakland A’s Spanish-language voice in 1977 ending in 2024 (interrupted by stops with the Giants, Mariners and Angels). Voice of the Golden State Warriors from 1992 through 1998. 2010 inducted in the Bay Area Radio Hall of fame.

While in the Bay Area, great food and great prices. 998cuba.com