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By: Amaury Pi-Gonzalez

Demographics show that there are 52 million people of Hispanic/Latino descent in the United States of America. This is 16.7% of the population and the largest minority. The next Census will be in 2020. There are a lot of opinions and controversy regarding those Hispanic/Latinos who did not report in the past Census because they may be undocumented. The first US Census was taken in 1790, and since then, it has been taken every 10 years.

Since 2000, legal immigrants as a whole to the US number approximately 1,000,000 per year. The US leads the world in this category. Recent US government statistics project that at the conclusion of this year, the US might have another million that came in as undocumented, most of whom would be Hispanic/Latinos.

Here are the MLB who schedule Spanish broadcasts: Boston Red Sox, Colorado Rockies, Arizona Diamondbacks, Chicago White Sox, Cleveland Indians, Houston Astros, Kansas City Royals, Los Angeles Angels, Los Angeles Dodgers, New York Mets, New York Yankees, Miami Marlins, Minnesota Twins, Milwaukee Brewers, Oakland Athletics, Philadelphia Phillies, St. Louis Cardinals, San Diego Padres, Seattle Mariners, San Francisco Giants, Tampa Bay Rays, Texas Rangers.

Some teams employ their Spanish broadcasters, while others are employed by radio stations. With these stats, the Hispanic/Latino audiences are increasing, especially now that the MLB has become more international, playing regular season games in Mexico and Puerto Rico.

Depending on the size of the Hispanic/Latino market, the local teams should not ignore this potential source of revenue. This segment of the population is very passionate and loyal following their respective teams. Also, sponsors should not be ignored. Regardless of legal status, we all work, pay taxes, buy soda pop, hot dogs, beer and nachos.

I have witnessed this growth of the Hispanic market during the last 40 years.

Hasta la vista amigos!