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World Cup 2018: Viva LA France! Fox and Telemundo lost

That’s Amaury News and Commentary

By: Amaury Pi-González

France beat a very good and inspired Croatia team who played with a lot of heart, 4-2, to win the 2018 World Cup. This is the second time that France has won a World Cup since 1998 when they shutout Brazil 3-0. France also made it to the finals in 2006, but lost to Italy. France team manager Didier Deschamps was the captain in 1998 when his team shocked Brazil in Paris, and on Sunday he became the third to ever win the World Cup as a player and coach.

The great city of Paris celebrates as French flags and chants of Champions du monde, Champions du monde, World Champs World Champs! are heard in Paris and all over the country. France has changed throughout the years, but the French people have been as nationalistic as anybody on the face of this planet for hundreds of years.

Croatia was trying for the biggest upset in World Cup Soccer history. Croatia is a Eastern European country with a population of around four million people. Croatia, trailing every knockout stage match this Cup, had to do something to try and comeback but it could not, and so went the hopes of the small nation with almost 100% of their four million people glued to their televisions.

This past week, the Wall Street Journal, Joe Flint and Suzanne Vranica authored a concise written summary of how Fox and Telemundo have lost ratings and money on the 2018 FIFA World Cup.

For example, they indicate that traditional TV ratings are down 7-10% compared to the 2014 event in Brazil, and as of July 7th, Fox’s World Cup TV ad revenue was roughly $107 million and Telemundo’s about $127 million, based on in-game ads.

Comparatively, the ad revenue from the 2014 tournament was roughly $336 million for Univisión and $187 million for Disney. Oh well, like the French would say, “C’est la vie.” In English, “That is life.” In Spanish, “Asi es la vida.”

Amaury Pi-Gonzalez is the Spanish radio voice for the Oakland A’s and does News and Commentary each week at SportsRadioService.com.