Top International Clubs Fail to Draw a Crowd

By: Joe Lami

goal.com photo: Liverpool’s Divock Origi scored early in the match against Milan as Liverpool won in a shutout 2-0

SANTA CLARA, Calif.—For the fourth straight year, the Bay Area was treated to the annual International Champions’ Cup showcasing some of Europe’s top soccer clubs. This year, AC Milan and Liverpool took the pitch at Levi’s Stadium for a pre-season, in which the Reds shutout the Italian side 2-nil.

With two of some of the oldest and most well-known clubs in the world battling, one would awesome a sold out crowd filled with soccer crazies getting a chance to see teams they only dream of in person. However, Saturday’s draw was not the case, as only 30,758 fans were in attendance; marking one of the worst attended events to date at Levi’s since its opening two years ago.

With a capacity of 68,500, the International Champions’ Cup didn’t even fill half the capacity of the Super Bowl 50 site. To put that into perspective, Levi’s Stadium had completely closed it’s upper deck to fans and were only utilizing the lower two tiers for the matchup. Saturday must’ve been a huge disappointment compared to last year for Relevant Sports, the organizing partner of the tournament. Last year, the International Champions Cup made multiple stops in the Bay Area, including a sold out Levi’s for a matchup between Barcelona and Manchester United.

Relevant Sports renewed a ticketing partnership with Vivid Seats earlier this year, stating “Last year’s International Champions Cup had the most sell-outs in our history, and we expect even more this year.” However, this year is not off to a great start, as many of the match-ups have been poorly attended throughout the country.

The poor attendance didn’t disappoint the managers of the expected clubs either, as both Vincenzo Montella and Jürgen Klopp love the chance to showcase their teams in front of fans around the world.

Saturday’s matchup was the only one scheduled in the Bay Area for the 2016 cup.

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