by Charlie O. Mallonee

The Sacramento Kings unveiled their new logo package today at an event held at outside the new Golden 1 Center. This is the first update of the corporate logos since 1994.

The new logos pay tribute to the logos of the Cincinnati Royals, Kansas City Kings and the original Sacramento Kings but retains the royal purple color that was established in 1994.

“When the Kings moved to Sacramento in 1985, the city was transformed. Today, we aim to do it again,” said Owner and Chairman Vivek Ranadive. “This brand kicks off a new era for our franchise as we move into the most technologically-advanced, most environmentally-friendly arena in the world. As Sacramento becomes the next great American city, this identity honors our heritage while moving us forward.”

Some of the Kings thunder was stolen by sportslogos.net who revealed the designs on Saturday on their website. Sportslogos.net discovered the logos when the NBA filed for copyright protection in Europe. The website was not able to disclose the color scheme for the logos because the copyright filing only had to reveal the logo design in black and while.

For fans who just cannot wait to have the latest Kings gear, items with the new logo designs are available online today.