by David Zizmor

Ed Sherman a journalist with world wide readership is calling for the boycott of major Seattle Seahawks Marshawn Lynch sponsor Skittles who as Sherman says sponsors Lynch and his media hating ways. Sherman is asking for a worldwide boycott on Skittles because of the way that Lynch has treated the media during media day on Tuesday and Wednesday at the Super Bowl in Phoenix. Sherman over estimates how much people care about what Lynch has to say.

I have a hunch that people like Skittles a lot more than they like that journalist, come now seriously here’s the thing whether or not that Lynch says anything he’s getting the most media attention for saying nothing that anybody has ever got. He’s saying nothing and the world is hanging on every word and nothing comes out of his mouth.

It’s absolutely absurd meanwhile every other player for the Seattle Seahawks and New England Patriots that participated in media day and they said nothing. They didn’t say a damn thing that’s worthwhile listening to all they were doing was yapping away for an hour and a half in front of the media. The only difference was they were attempting to say something and they said nothing.

That’s what I said on Tuesday that media day was kind of a joke, it’s a relic from years past when the Super Bowl needed hype which was about four years ago.The league doesn’t get rid ofit because every media person wants to go to the Super Bowl so this is their excuse. You look at any other guys on any of these teams. Like a Doug Baldwin of the Seahawks a perfectly good guy who went to Stanford and he had interesting things to say.

You put these guys in front of a microphone during media day at the Super Bowl they’re not saying anything interesting because the media doesn’t ask them any interesting questions and the questions that the media are asking aren’t even interesting. It’s dumb stuff like what ice cream cone flavor you like the best. When they ask them about the game all you get are canned answers that are nothing but clichés about “oh we have to play the game one play at a time” or “the field was 100 yards long, we have to score as many touchdowns as we can” nobody cares what these guys have to say because we know the answers already.

Lynch is getting all this attention because at least it’s interesting, it’s different and if he’s not saying anything to the media for whatever reason and I still don’t entirely don’t understand the reason behind his comments whether he’s uncomfortable or he’s just mad and angry at the media. The fact of the matter is if he said anything it wouldn’t be worth anything worth listening to because none of these guys say anything worth listening to.

David Zizmor is covering Super Bowl XLIX for http://www.sportsradioservice listen to the podcast below